The biggest mistake? Rushing into it without a plan. A lot of business owners wake up one day and decide, ‘I’m ready to sell,’ but they haven’t taken the time to get their financials in order, clean up operations, or really think through their ideal buyer. Selling a business is a process, not a moment. The more prepared you are, the better deal you’ll get—and with way less stress.
Timing is everything. Some owners want to sell when they’re tired or burned out, but the best time to sell is when your business is doing well. Buyers want to see strong financials, a solid team in place, and a business that isn’t overly dependent on the owner. I always tell people—don’t wait until you need to sell. The best deals happen when you have the leverage to walk away.
There are a few big ones: declining revenue, high employee turnover, and an owner who can’t explain their numbers. If a business looks great on the surface but starts to fall apart under basic questions—run. Another red flag? A seller who’s in a rush. Good businesses don’t get dumped overnight. If a deal seems too good to be true, there’s usually a reason.
A lot of owners think their business is worth what they want it to be worth—not what the market says. The biggest factors? Profitability, recurring revenue, industry trends, and how involved the owner is. If you’re the only one keeping things running, that’s a problem for buyers. A strong valuation isn’t just about numbers—it’s about how smoothly a business can transfer to new ownership.
That it’s just like selling a house. It’s not. With a house, you list it, you get offers, and you close. With a business, buyers want to dig deep. They’ll look at contracts, customer retention, supply chains—everything. It’s a long process, and you need to be ready to answer a lot of questions. The better prepared you are, the smoother it goes.
That it’s just like selling a house. It’s not. With a house, you list it, you get offers, and you close. With a business, buyers want to dig deep. They’ll look at contracts, customer retention, supply chains—everything. It’s a long process, and you need to be ready to answer a lot of questions. The better prepared you are, the smoother it goes.
A lot of buyers get caught up in the idea of ‘owning a business’ without thinking about whether it’s the right business for them. I help people break it down—what are you good at? What kind of lifestyle do you want? Do you want something hands-on or something that mostly runs itself? Buying a business isn’t just about the numbers—it has to fit your skills, your goals, and your life.
Financing is huge. Most buyers aren’t walking around with a suitcase full of cash. Sellers need to be ready to deal with bank loans, SBA loans, or even seller financing, where they carry part of the deal. For buyers, getting pre-qualified before you start shopping is key. You don’t want to fall in love with a business and then find out you can’t afford it.
Number one: Get your financials in order—clean books make deals happen. Number two: Build a team that can run the business without you. Buyers don’t want to step into chaos. Number three: Show growth potential. Buyers don’t just want a steady business, they want one they can grow. If you can prove that, you’ll get better offers.
Number one: Get your financials in order—clean books make deals happen. Number two: Build a team that can run the business without you. Buyers don’t want to step into chaos. Number three: Show growth potential. Buyers don’t just want a steady business, they want one they can grow. If you can prove that, you’ll get better offers.
There was a deal where the seller had built a great business but had zero documentation—no financial records, no contracts, nothing. We had buyers interested, but they needed proof that the numbers were real. So we had to rebuild years of records, verify everything, and prove the business was solid. It took way longer than expected, but in the end, we got the deal done because we were transparent and willing to put in the work.
Start thinking like a buyer. Look at your business objectively—if you were buying it today, what would scare you off? Clean up your financials, get clear processes in place, and reduce how much the business depends on you. The more you can step back, the more valuable your business becomes. And honestly? Talk to a broker early. Even if you’re not ready to sell yet, knowing what buyers look for can help you maximize your value when the time comes.
Get Expert Business Brokerage & Exit Strategies to Secure the Right Buyer and the Best Price
© copyright 2025 BusinessExitAdvisors. All rights reserved.