Welcome to Difrancesco legacy Group

Business Valuation

Business Valuation

Before you can sell a business, you need to know what it’s worth. Sounds simple, but most owners are surprised at the real number—sometimes higher, sometimes lower than expected. That’s where we come in.

At BusinessSalesBroker.com, we take the guesswork out of valuation. Our team looks at the full picture—financials, market trends, assets, growth potential, and even the “goodwill” your business has built with customers. We’re not here to inflate numbers or give you a cookie-cutter estimate. We’re here to give you an honest, professional evaluation so you can make smart decisions.

Why It Matters

Set the right asking price. Price too high, and buyers walk. Price too low, and you leave money on the table.

Understand your leverage. A clear valuation shows you where your strengths are and where buyers might push back.

Plan ahead. Even if you’re not selling tomorrow, knowing your business’s worth helps with growth planning, retirement, or succession.

And here’s the best part—you don’t pay a dime upfront. We only succeed when you do. That means our valuation is built on honesty, not sales pressure.

If you’re curious about what your business is really worth in today’s market, let’s talk. A short conversation could give you the clarity you’ve been looking for.